SARAH
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SARAH

Head of Marketing
SARAH
NB

How did you come to work for North?

S

I was living in Berlin at the time, but knew that I wanted to live in Leeds again at some point in my life. I flew back for the interview as I thought a video interview would be a bit weird (little did I know just how much I’d be doing video calls in 2020!) and ended up chatting with John for a couple of hours about everything North: Future plans, favourite beers, what made a good night out. We had a few things in common! I’ve been here for a little over 5 years now and am responsible for the marketing department at North.

NB

What was your first memorable beer experience?

S

After graduating I worked at the BrewDog Manchester back when BrewDog was pretty small and had less bars than there are in the North Bar family today! I didn’t really know anything about beer before I started, but would stay after shift playing dominoes and working through the taps. I was pretty obsessed with Libertine Black IPA and dark beers in general.

NB


What have you been listening to lately?

S

I’ve been living on my own and working from home during most of the pandemic so podcasts have been a lifeline. Have you seen the meme ‘how it feels to listen to podcasts’ with a child sat next to a poster of friends chatting and eating ice cream? I have fully become that meme over the past year. Listen to Gimlet Media ‘Reply All – The Case of the Missing Hit’ and forget about covid for 45 minutes.

NB

Where is your favourite spot for a drink?

S

The best beer in existence is the first beer of a holiday when you’ve not got your bearings yet but you’ve gone to a corner shop and bought a cold 6 pack of lager and a big sharer bag of crisps to eat on the balcony.