North Brewing Co and design agency Refold celebrated on Thursday after being awarded ‘Best Branding/Design’ at The Beer and Cider Marketing Awards ceremony in London.
The Beer and Cider Marketing Awards celebrate excellence in marketing by UK based breweries. The awards took place at The Truman Brewery on Brick Lane with an ‘anti-black tie’ theme, some excellent beers, and a chance to take inspiration from the creative campaigns shortlisted. Branding and design are integral to the development and success of North Brewing Co, and receiving this award is a testament to the hard work undertaken by James Ockleford from Refold, and our in-house marketing team.
North Brewing Co view their cans as 360-degree canvasses to showcase excellent artwork. In 2018 they moved all their limited edition and collaboration brews to 440ml ‘tallboys’ which they use to showcase James Ockleford’s creativity through artwork that has incorporated optical illusions, local landmarks, and cycling apparel.
Christian Townsley, Founder and Director of North Brewing Co says ‘We are very proud to have won this award, especially being up against such strong competition in our category. We always wanted design to be a key consideration in everything we do at the brewery: from the cans, to the glasses we drink out of, to the posters on our walls. Working with James at Refold is a pleasure, and he consistently produces work that is visually stunning and pushes boundaries on how packaging and branding can work.’
James Ockleford, Founder and Director of Refold says ‘This award is a fantastic sign of the evolving attitude towards the relationship between beer and art in the industry. Working with North Brewing Co has challenged us to raise the bar on beer design whilst developing a visual identity for the brewery.’